First Pick
Two independent food specialists laughing and sharing artisan chocolate in their shop
COMING SOON

Great finds.
Real people.
Live.

Buy artisan food and drink from independent makers and specialists — during live shows.
Meet the people. Ask questions. Pick together.

Become a founding artisanHow live shopping works

We’re preparing our first shows. Shopping opens at launch.

Independent.
Together.
People worth watching.Food worth buying.
ARTISAN FOOD & DRINK✦INDEPENDENT MAKERS✦SPECIALIST SHOPS✦LIVE SHOPPING
ARTISAN FOOD. INDEPENDENT SPIRIT.

Your next favourite
starts with a story.

Watch, ask and buy — all in the same live show.

Olives and artisan produce on a deli counter
1

Watch live.

Discover good food and drink, brought to life by people who know it best.

An independent cheese specialist sharing her favourite cheese
2

Meet the makers.

Hear their stories and ask real questions before you buy.

An artisan preserve being picked from the counter
3

Buy live.

Buy during the show. Pick together to unlock shared offers and better value.

Delivery and collection options will be clear before you buy.

CALLING ARTISANS & INDEPENDENT SPECIALISTSYour shop. Your story.

Small shop.
Big character.
Wider audience.

Bring your food, drink and expertise to a wider audience. Join our founding artisans and turn your story into sales.

  • No fees for artisans to sell.
  • Production and marketing support

Delivery that works for your shop.

You fulfil the orders. Choose delivery, shop collection or both. We’ll agree the approach with you before your first show and make the options clear to buyers.

LET’S MAKE YOUR FIRST SHOW HAPPEN

Become a founding artisan.

Tell us about your business. We’ll be in touch to talk through your first show. Questions before you join?

No payment or commitment. A short security check may follow.

THINKING ABOUT YOUR FIRST SHOW?

A few questions.
A little reassurance.

You know your products. We’ll help you share them.
Talk it through with us

What does it cost to sell on First Pick?

There are no fees for artisans to sell on First Pick. Register your interest and we’ll talk through how taking part would work for your business.

I’ve never presented live. Is that a problem?

No. You bring your knowledge and enthusiasm; we help plan the show and support the production. Think of it as sharing your favourites with a customer — with more people listening.

Do I have to deliver nationwide?

No. You fulfil your orders and choose delivery, shop collection or both. We’ll agree your delivery area and collection arrangements with you before your first show, so buyers know what’s available.

How much will I need to organise myself?

We plan your show together: what to feature, how to tell your story and how orders will be fulfilled. Our team provides production and marketing support, so you have help preparing for your first show.

How will people find me and buy?

We help promote your live show to introduce your business to new customers. Viewers can meet you, ask questions and buy during the show, with delivery or collection options clear before they order.

Does signing up commit me to a show?

No. It starts a conversation. Tell us about your business, ask your questions and decide whether First Pick feels right for you before agreeing to take part.